Industries
Short-form video for ecommerce and DTC brands
Targeting is largely out of your hands now. Budget allocation is out of your hands. Creative is what's left — which is why the brands winning on paid social are the ones shipping new angles fastest, not the ones with the best audience setup.
The lever that's left
Most of what used to be an ecommerce media buyer's job has been automated. Advantage+ and its equivalents pick the audience, allocate the budget and decide the placements, and they do it better than manual setup for most catalogues. What they can't do is decide what the ad says.
So creative is the variable. Not a nice-to-have on top of a targeting strategy — the actual input. That reframes the buying question from “how many videos can I get” to “how quickly can I find the next angle that works, and how quickly can I tell it's stopped working.”
Creative fatigue is faster than most budgets assume
A winning angle in a competitive DTC category typically has weeks, not quarters, before frequency erodes it. The failure mode isn't running out of videos, it's running out of angles — twelve executions of the same idea fatigue together, because they were always the same idea.
That's the reasoning behind how we scope a batch: a small number of genuinely distinct angles, each with several openings, rather than a large number of variations on one. Three angles that fail differently teach you more than thirty that fail identically.
What we need from your store
- Product page and photography — we work from what you already have, and nothing ships anywhere.
- Your reviews, ideally exported. This is where the angles come from; it's the single highest-value thing you can send.
- Whatever you're already running, winners and losers both. Knowing what died saves us making it again.
- Your comment sections, including the awkward ones. Objections are angles.
Where we're a bad fit
If your product's proof is a specific real person showing a specific real result — a body, a skin outcome, a repair — you want a real creator for that piece and we'll tell you so. We'll also tell you if your problem is actually a landing page or a margin problem rather than a creative problem, because more ads won't fix either.
Starting
The $50 first batch is the cheap way to find out whether this works for your catalogue — one angle, two finished videos, 3 business days, plus a written read on what we'd do with the account. See the packages, or read what we will and won't do.
Start here · First batch
One angle, two finished videos, three business days. $50, one-off, and you own every file.
See the packages