Short-form video for skincare and supplement brands

The constraint the generic pitch skips

Skincare and supplements sell on outcomes, and outcomes are exactly what you're least able to say. A structure/function claim needs substantiation on file. A disease claim needs not to be made at all. Meta and TikTok both run their own screens on top of that, and a rejection there costs you the ad account's momentum, not just the ad.

Most content suppliers handle this by writing whatever performs and letting your team strike it out in review. That's a functioning process, but it's an expensive one — you pay for the batch, then pay again in review cycles, and the strongest-testing scripts are usually the ones that come back struck.

What we do differently

We ask for the constraints at intake, before anything is written: the claims your legal or compliance team has already ruled out, the words you can't say, the substantiation you do have on file and what it actually covers. It takes you ten minutes and it changes what gets written rather than what gets deleted.

• We won't write a claim you haven't cleared. Not a softened version of it either — “supports” doing the work of “treats” is the exact move that gets an account flagged.
• No fake testimonials, and nobody presented as a real customer describing a real result. Every performer we produce is an AI character, and the content is labelled as AI-generated per Meta and TikTok policy.
• No before-and-afters, because we have no real body to photograph and a generated one is a fabricated result.

Where the angles come from when you can't claim much

This is the part that's actually interesting, and it's why the constraint isn't fatal. The best-performing content in regulated categories mostly isn't claiming anything — it's about the problem, the routine, the texture, the reason someone gave up on the last three products they tried. Your reviews are full of that language, and none of it needs substantiation.

• Problem-agitate on the frustration rather than the outcome — the two months of trying things that didn't work.
• Routine and ritual: where it sits, when it's used, what it replaced.
• Formulation and sourcing, which is fact rather than claim, and which your buyers ask about constantly.
• Objection handling straight out of your comment section — price, taste, tablet size, texture, whether it's another thing to remember.
• Comparison against the category's own clichés, which lands hard in a feed full of them.

When we tell you to hire a real creator instead

If the thing that will actually sell your product is a specific real person showing a specific real result on their own skin, we're the wrong supplier, and we'd rather say that before you pay than after. Some of this category genuinely needs a human being who used the thing. We'll tell you which parts, and we'll say so at intake rather than delivering something that dodges it.

Starting

The $50 first batch is the cheap way to find out whether this works inside your constraints — one angle, two finished videos, 3 business days, and a written read on what we'd do with the account. Send your cleared-claims list at intake and the scripts get written to it. See the packages, or read what we won't do and why.