Short-form video for fitness and equipment brands

What we won't make

Transformations, before-and-afters, and anyone presented as a real customer describing a real result. A generated body is a fabricated outcome, and in a category this heavily policed — by platforms and by advertising standards bodies — it's also the fastest way to lose an ad account. Same line as supplements, for the same reasons.

If your strongest asset is a genuine member transformation, that belongs to a real person and needs their footage. Bring it and we'll build a batch around it.

The objections that actually decide it

Home fitness equipment is a considered purchase with an unusually specific objection stack, and most ads in the category answer none of it:

• Space. Where does it go, what does it look like folded, does it live in the room or in a cupboard.
• Noise, which is the number one complaint in apartment living and almost never addressed.
• Assembly — how long, how many people, how many parts.
• Whether it takes real weight and real use, or is built for a photograph.
• What happens to it in eight weeks when motivation drops. Honesty here converts unusually well.

Every one of those is answerable on camera and every one of them is in your reviews already.

Seasonality is brutal and predictable

January demand in this category is a spike, not a trend, and the creative that works into it is different from the rest of the year — the buyer is acting on a resolution rather than a routine. Planning that as a separate batch with its own angles beats running the same ads with a bigger budget, and it's the sort of thing the posting calendar exists to hold.

Starting

The $50 first batch is the cheap way to find out whether this works for your equipment — one angle, two finished videos, 3 business days, plus a written read on what we'd do with the account. See the packages, or read what we will and won't do.