Who is this actually for?

Mostly direct-to-consumer brands selling a physical product online — skincare, supplements, apparel, home, pet, beverage, fitness. That’s what the pipeline is built around: we work from your reviews, your product photography, and your TikTok, Reels and paid results. We do take work outside it — there’s software work in the grid above — but if you’re B2B, an app, a service, or a local business, say so at intake and we’ll tell you honestly whether we’re the right shop before you pay anything.

Is this organic content or paid ads?

Both, and that’s the point of buying it in one place. The same angle gets cut for your feed and for your ad account, and what wins in one tells us what to make for the other. Most brands run these as two disconnected workstreams and pay twice for the privilege.

Who owns the content?

You do, outright, the day it lands. Full commercial rights on every platform, forever, with no expiry, no renewal fee, and nothing to re-license. Worth being precise about, because a creator deal is a licence, not a sale — those rights typically run out after 6 or 12 months, and extending them costs you again. Ours don’t run out, and nothing you have bought can be taken back.

Why so few videos? Everyone else offers more.

Because more stopped being the hard part. A hundred videos a month from a pipeline that isn’t reading your results is a hundred videos you have to sort through yourself. We’d rather send twelve we can defend and tell you which four to put money behind.

How fast is the first batch?

We start the day your brief lands — there is no queue and no kickoff call to schedule. Three business days for the $50 batch, five for Test and Growth, ten for Partner.

What if I hate the first batch?

It cost you $50, so not much is at stake. On any package: email us within 30 days and we refund it in full, and you keep the files either way.

Can you match my brand guidelines?

Yes. Send them at intake. Fonts, colors, tone, claims you can’t make, words you can’t say.

Do you post it for us?

We hand you a calendar and files scheduled against it, and we’ll load them into your scheduler if you give us access. We don’t take over your accounts and we don’t manage your ad spend — your buyer or your in-house team keeps that. If you want someone to run the media too, say so and we’ll tell you honestly whether we’re it.

With AI. The actors are AI characters and the footage isn’t filmed — that’s how the price sits under one creator’s day rate. It isn’t what you’re buying: you’re buying the angles, the formats, the cadence, and a human who decides what dies this week. We label AI content per Meta and TikTok’s requirements and we don’t produce fake testimonials or put words in the mouth of anyone claiming to be a real customer. That line isn’t negotiable.

Some AI video does, and most of the cheap stuff does. We spend most of our production effort on the things that give it away — the speech cadence above all, then hands, faces, text on screen, the grade. Watch the work above and decide for yourself. That grid is the honest answer to this question.

Why not just buy Arcads or Creatify and do this myself?

You should, if you have someone in-house who will decide the angles, write the scripts from your reviews, sit through the renders, cut the tells, and read the results every week to decide what dies. The tool is about $110 a month and we’re not going to pretend otherwise. You’re paying us for the person and the plan, not the model.

Meta generates video for free inside Ads Manager. Why pay you anything?

Because free generation gets you variations of what you already have, and it has no opinion about what to make next. It’s a good reason not to pay anyone for raw volume — which is exactly why we don’t sell it.

Can you promise me a viral hit?

No, and anyone who does is lying to you. Nobody can name the video that pops. What you can do is aim well and take enough shots — angles pulled from what your buyers actually say, formats that already work in your category, and a cadence that gives the algorithm something to chew on. Then read what travelled and make more of it. That’s the whole method, and it’s the closest honest thing to a strategy for going viral.

Do I need to send product samples?

No. We work from your product photography and website. Nothing ships anywhere.

What if my product is regulated?

Tell us at intake. We work in supplements, skincare, and finance, and we’ll write to your compliance constraints. We won’t make claims your legal team hasn’t cleared — and in a few of those categories we’ll tell you to hire a real creator instead.

Do I have to commit to anything?

No. Every package is a one-off — you buy a batch, we deliver it, and that is the end of it unless you buy another. No subscription, no notice period, no card kept on file, nothing to cancel.

Notes

Buying Arcads or Creatify Yourself: What It Actually Takes to Run the Software Well

Published 21 August 2026

You should absolutely buy the software if you'll use it. This is what using it properly looks like, so you can judge whether that's a job somebody there can take.

The subscription is the smallest number involved

Around $110 a month gets you the generator. What it doesn't get you is anyone to run it, and the running is most of the work. This isn't a criticism of the tools — they're clear about what they are. It's that the comparison usually gets made against a service price without counting the labour.

What a week actually looks like

For one product, run properly:

Research, 3–4 hours a month. Reading your reviews and your competitors' comment sections for the language buyers actually use. This is the input everything else depends on and it's the first thing that gets skipped.
Scripting, 4–6 hours a month. Writing angles, then hook variants on each. Prompt-writing is not scripting; the difference shows up in the output immediately.
Generation and culling, 6–8 hours a month. The generating is fast. Watching everything and deciding what's usable is not, and most output isn't.
Post, 3–5 hours a month. Cadence fixes, captions, aspect ratios, the tells that give it away.
Results review, 2–3 hours a month. Reading hook rate, hold rate and cost per purchase, and deciding what dies this week.

Call it 18–26 hours a month for one product. Two or three products doesn't quite double it, but it's not far off.

What that costs

At a mid-level marketing salary with overhead, twenty hours a month is somewhere north of $1,000–1,500 of loaded cost. Add the $110 subscription. Then decide whether that person had twenty spare hours, because the usual answer is that this work displaces something else rather than being additional capacity.

The three ways it goes wrong

The seat gets bought and not used. Enthusiasm for a fortnight, a folder of files, and eight months of renewals. This is the most common outcome by a distance.
Volume without culling. A hundred videos posted because they were produced, quality distribution unmanaged, and the account's performance drifting down.
No kill discipline. The results review is the first thing dropped when the week is busy, and without it you're producing rather than learning.

When running it yourself is clearly right

When you have a person who owns creative and has the hours. When you're producing steadily enough that per-package pricing is worse arithmetic. When you want the capability in-house for strategic reasons — which is a good reason, and the tools are how you build it.

We'd rather tell you that than sell you a package you'll resent. If it's the other way round — nobody owns this and nobody's about to — then what we charge is buying the twenty hours, not the software.

The head-to-head is in Thousand Ads vs Arcads and vs Creatify.