Who is this actually for?

Mostly direct-to-consumer brands selling a physical product online — skincare, supplements, apparel, home, pet, beverage, fitness. That’s what the pipeline is built around: we work from your reviews, your product photography, and your TikTok, Reels and paid results. We do take work outside it — there’s software work in the grid above — but if you’re B2B, an app, a service, or a local business, say so at intake and we’ll tell you honestly whether we’re the right shop before you pay anything.

Is this organic content or paid ads?

Both, and that’s the point of buying it in one place. The same angle gets cut for your feed and for your ad account, and what wins in one tells us what to make for the other. Most brands run these as two disconnected workstreams and pay twice for the privilege.

Who owns the content?

You do, outright, the day it lands. Full commercial rights on every platform, forever, with no expiry, no renewal fee, and nothing to re-license. Worth being precise about, because a creator deal is a licence, not a sale — those rights typically run out after 6 or 12 months, and extending them costs you again. Ours don’t run out, and nothing you have bought can be taken back.

Why so few videos? Everyone else offers more.

Because more stopped being the hard part. A hundred videos a month from a pipeline that isn’t reading your results is a hundred videos you have to sort through yourself. We’d rather send twelve we can defend and tell you which four to put money behind.

How fast is the first batch?

We start the day your brief lands — there is no queue and no kickoff call to schedule. Three business days for the $50 batch, five for Test and Growth, ten for Partner.

What if I hate the first batch?

It cost you $50, so not much is at stake. On any package: email us within 30 days and we refund it in full, and you keep the files either way.

Can you match my brand guidelines?

Yes. Send them at intake. Fonts, colors, tone, claims you can’t make, words you can’t say.

Do you post it for us?

We hand you a calendar and files scheduled against it, and we’ll load them into your scheduler if you give us access. We don’t take over your accounts and we don’t manage your ad spend — your buyer or your in-house team keeps that. If you want someone to run the media too, say so and we’ll tell you honestly whether we’re it.

With AI. The actors are AI characters and the footage isn’t filmed — that’s how the price sits under one creator’s day rate. It isn’t what you’re buying: you’re buying the angles, the formats, the cadence, and a human who decides what dies this week. We label AI content per Meta and TikTok’s requirements and we don’t produce fake testimonials or put words in the mouth of anyone claiming to be a real customer. That line isn’t negotiable.

Some AI video does, and most of the cheap stuff does. We spend most of our production effort on the things that give it away — the speech cadence above all, then hands, faces, text on screen, the grade. Watch the work above and decide for yourself. That grid is the honest answer to this question.

Why not just buy Arcads or Creatify and do this myself?

You should, if you have someone in-house who will decide the angles, write the scripts from your reviews, sit through the renders, cut the tells, and read the results every week to decide what dies. The tool is about $110 a month and we’re not going to pretend otherwise. You’re paying us for the person and the plan, not the model.

Meta generates video for free inside Ads Manager. Why pay you anything?

Because free generation gets you variations of what you already have, and it has no opinion about what to make next. It’s a good reason not to pay anyone for raw volume — which is exactly why we don’t sell it.

Can you promise me a viral hit?

No, and anyone who does is lying to you. Nobody can name the video that pops. What you can do is aim well and take enough shots — angles pulled from what your buyers actually say, formats that already work in your category, and a cadence that gives the algorithm something to chew on. Then read what travelled and make more of it. That’s the whole method, and it’s the closest honest thing to a strategy for going viral.

Do I need to send product samples?

No. We work from your product photography and website. Nothing ships anywhere.

What if my product is regulated?

Tell us at intake. We work in supplements, skincare, and finance, and we’ll write to your compliance constraints. We won’t make claims your legal team hasn’t cleared — and in a few of those categories we’ll tell you to hire a real creator instead.

Do I have to commit to anything?

No. Every package is a one-off — you buy a batch, we deliver it, and that is the end of it unless you buy another. No subscription, no notice period, no card kept on file, nothing to cancel.

Notes

How Much Should a DTC Brand Budget for Short-Form Video Ads Each Month?

Published 21 August 2026

The common mistake isn't underspending. It's buying volume before you know what you're making volume of, then having no budget left to act on what you learn.

Creative budget is not a percentage of media budget

The rule of thumb people reach for is a flat percentage of ad spend. It breaks at both ends: at low spend it produces a creative budget too small to generate any signal, and at high spend it produces more videos than anyone can review.

A better frame is that creative budget buys you decisions, and the number of decisions you need is set by how many products, angles and platforms you're actually testing — not by what you spend on media.

Pre-revenue, or under about $10k a month in spend

You are buying information, not volume. One or two angles, tested properly for two weeks with enough behind them to clear the noise, is the entire job. Anything more and you can't attribute what happened.

At this stage the $50 first batch or the $250 Test package is the right size, and the correct posture is to expect most of it not to work. That's the point — you're finding the one that does.

$10k–$50k a month

This is where a cadence starts to matter more than any individual batch. You need enough new angles arriving to replace the ones fatiguing, and creative fatigue in competitive DTC categories runs in weeks rather than quarters.

The $400 Growth package is scoped for this — three angles, seven videos, a posting calendar, and the next batch built off what the last one did. Budget for a batch roughly monthly rather than a large one quarterly; the cadence is doing the work.

Past $50k a month

Multiple products, multiple audiences, and a real need for parallel testing. The constraint moves from “can we make enough” to “can we review enough” — and the answer for most teams is no, which is why so much generated volume goes unshipped.

The $1,500 Partner package covers up to three products with a dedicated strategist, and past that it's a quote rather than a package. If you're here, the useful question is how much of your creative process is decision-making versus production, and to buy against whichever one is short.

The ratio that actually matters

Not creative-to-media. The ratio worth watching is how much of your creative spend produces something you *put money behind*. If you're producing thirty assets a month and running four, you are not underspending on creative — you're overspending on production and underspending on the judgement about what to run.

That's the whole argument for fewer, defensible pieces, and it's laid out in why more videos stopped being the hard part and how many creatives you actually need.

Starting

Packages run $50–$1,500, all one-off, so a budget decision at any stage is reversible. See the packages or send a brief.