Who is this actually for?

Mostly direct-to-consumer brands selling a physical product online — skincare, supplements, apparel, home, pet, beverage, fitness. That’s what the pipeline is built around: we work from your reviews, your product photography, and your TikTok, Reels and paid results. We do take work outside it — there’s software work in the grid above — but if you’re B2B, an app, a service, or a local business, say so at intake and we’ll tell you honestly whether we’re the right shop before you pay anything.

Is this organic content or paid ads?

Both, and that’s the point of buying it in one place. The same angle gets cut for your feed and for your ad account, and what wins in one tells us what to make for the other. Most brands run these as two disconnected workstreams and pay twice for the privilege.

Who owns the content?

You do, outright, the day it lands. Full commercial rights on every platform, forever, with no expiry, no renewal fee, and nothing to re-license. Worth being precise about, because a creator deal is a licence, not a sale — those rights typically run out after 6 or 12 months, and extending them costs you again. Ours don’t run out, and nothing you have bought can be taken back.

Why so few videos? Everyone else offers more.

Because more stopped being the hard part. A hundred videos a month from a pipeline that isn’t reading your results is a hundred videos you have to sort through yourself. We’d rather send twelve we can defend and tell you which four to put money behind.

How fast is the first batch?

We start the day your brief lands — there is no queue and no kickoff call to schedule. Three business days for the $50 batch, five for Test and Growth, ten for Partner.

What if I hate the first batch?

It cost you $50, so not much is at stake. On any package: email us within 30 days and we refund it in full, and you keep the files either way.

Can you match my brand guidelines?

Yes. Send them at intake. Fonts, colors, tone, claims you can’t make, words you can’t say.

Do you post it for us?

We hand you a calendar and files scheduled against it, and we’ll load them into your scheduler if you give us access. We don’t take over your accounts and we don’t manage your ad spend — your buyer or your in-house team keeps that. If you want someone to run the media too, say so and we’ll tell you honestly whether we’re it.

With AI. The actors are AI characters and the footage isn’t filmed — that’s how the price sits under one creator’s day rate. It isn’t what you’re buying: you’re buying the angles, the formats, the cadence, and a human who decides what dies this week. We label AI content per Meta and TikTok’s requirements and we don’t produce fake testimonials or put words in the mouth of anyone claiming to be a real customer. That line isn’t negotiable.

Some AI video does, and most of the cheap stuff does. We spend most of our production effort on the things that give it away — the speech cadence above all, then hands, faces, text on screen, the grade. Watch the work above and decide for yourself. That grid is the honest answer to this question.

Why not just buy Arcads or Creatify and do this myself?

You should, if you have someone in-house who will decide the angles, write the scripts from your reviews, sit through the renders, cut the tells, and read the results every week to decide what dies. The tool is about $110 a month and we’re not going to pretend otherwise. You’re paying us for the person and the plan, not the model.

Meta generates video for free inside Ads Manager. Why pay you anything?

Because free generation gets you variations of what you already have, and it has no opinion about what to make next. It’s a good reason not to pay anyone for raw volume — which is exactly why we don’t sell it.

Can you promise me a viral hit?

No, and anyone who does is lying to you. Nobody can name the video that pops. What you can do is aim well and take enough shots — angles pulled from what your buyers actually say, formats that already work in your category, and a cadence that gives the algorithm something to chew on. Then read what travelled and make more of it. That’s the whole method, and it’s the closest honest thing to a strategy for going viral.

Do I need to send product samples?

No. We work from your product photography and website. Nothing ships anywhere.

What if my product is regulated?

Tell us at intake. We work in supplements, skincare, and finance, and we’ll write to your compliance constraints. We won’t make claims your legal team hasn’t cleared — and in a few of those categories we’ll tell you to hire a real creator instead.

Do I have to commit to anything?

No. Every package is a one-off — you buy a batch, we deliver it, and that is the end of it unless you buy another. No subscription, no notice period, no card kept on file, nothing to cancel.

Notes

You Can't Whitelist an AI Actor — Here's What Replaces It

Published 21 August 2026

This is a real trade-off, not a free win. Running ads from a creator's handle does something for you that running them from your own doesn't, and it's worth being precise about what you're giving up.

What whitelisting actually is

Whitelisting — Spark Ads on TikTok, partnership ads on Meta — means running paid media from the creator's own handle rather than your brand account. The ad carries their name, their follower count, their comment history.

It works because it borrows credibility. A recommendation from an account with 80,000 followers reads differently from the same words on a brand page, and the difference is measurable.

What it costs

Granting a brand permission to run paid ads from a creator's handle adds 30–50% to the deal price (creatorlanehq). That's on top of the production fee and on top of usage rights, and it's typically time-limited — so the premium recurs on any asset that keeps working.

There's an operational cost too: access negotiation, ad-account permissions, and a dependency on someone outside your company staying reachable and staying willing.

Why AI content can't do it

There's no handle. A synthetic performer has no account, no followers, no comment history — nothing to borrow. You cannot whitelist an AI actor, and any supplier implying otherwise is describing something else.

That's a genuine limitation. It's also worth saying that the workaround people reach for — creating an account for a synthetic persona and running ads from it — is presenting a fabricated person as an independent voice, which is the fake-endorsement problem wearing a different hat.

What replaces it

Not a substitute for borrowed credibility — there isn't one. What you get instead is a different structural advantage:

No premium, ever. The 30–50% simply isn't in the model, and neither is its recurrence when a licence lapses.
No expiry. The asset keeps running without a renewal negotiation, which is where whitelisted winners usually get expensive.
No dependency. Nobody outside the company can revoke access to an ad that's working.
Iteration speed. Whitelisting a new variant means going back to the creator. A new variant here is a re-render.

The reasonable conclusion

If borrowed social proof is the thing that sells your product, pay the premium — it's buying something real. If what you need is volume of distinct angles tested quickly and owned outright, the premium is buying you a feature you're not using.

Most brands running paid at scale end up doing both, for different assets. The mistake is paying whitelisting rates on creative that was only ever going to be a test. Our packages.