Who is this actually for?

Mostly direct-to-consumer brands selling a physical product online — skincare, supplements, apparel, home, pet, beverage, fitness. That’s what the pipeline is built around: we work from your reviews, your product photography, and your TikTok, Reels and paid results. We do take work outside it — there’s software work in the grid above — but if you’re B2B, an app, a service, or a local business, say so at intake and we’ll tell you honestly whether we’re the right shop before you pay anything.

Is this organic content or paid ads?

Both, and that’s the point of buying it in one place. The same angle gets cut for your feed and for your ad account, and what wins in one tells us what to make for the other. Most brands run these as two disconnected workstreams and pay twice for the privilege.

Who owns the content?

You do, outright, the day it lands. Full commercial rights on every platform, forever, with no expiry, no renewal fee, and nothing to re-license. Worth being precise about, because a creator deal is a licence, not a sale — those rights typically run out after 6 or 12 months, and extending them costs you again. Ours don’t run out, and nothing you have bought can be taken back.

Why so few videos? Everyone else offers more.

Because more stopped being the hard part. A hundred videos a month from a pipeline that isn’t reading your results is a hundred videos you have to sort through yourself. We’d rather send twelve we can defend and tell you which four to put money behind.

How fast is the first batch?

We start the day your brief lands — there is no queue and no kickoff call to schedule. Three business days for the $50 batch, five for Test and Growth, ten for Partner.

What if I hate the first batch?

It cost you $50, so not much is at stake. On any package: email us within 30 days and we refund it in full, and you keep the files either way.

Can you match my brand guidelines?

Yes. Send them at intake. Fonts, colors, tone, claims you can’t make, words you can’t say.

Do you post it for us?

We hand you a calendar and files scheduled against it, and we’ll load them into your scheduler if you give us access. We don’t take over your accounts and we don’t manage your ad spend — your buyer or your in-house team keeps that. If you want someone to run the media too, say so and we’ll tell you honestly whether we’re it.

With AI. The actors are AI characters and the footage isn’t filmed — that’s how the price sits under one creator’s day rate. It isn’t what you’re buying: you’re buying the angles, the formats, the cadence, and a human who decides what dies this week. We label AI content per Meta and TikTok’s requirements and we don’t produce fake testimonials or put words in the mouth of anyone claiming to be a real customer. That line isn’t negotiable.

Some AI video does, and most of the cheap stuff does. We spend most of our production effort on the things that give it away — the speech cadence above all, then hands, faces, text on screen, the grade. Watch the work above and decide for yourself. That grid is the honest answer to this question.

Why not just buy Arcads or Creatify and do this myself?

You should, if you have someone in-house who will decide the angles, write the scripts from your reviews, sit through the renders, cut the tells, and read the results every week to decide what dies. The tool is about $110 a month and we’re not going to pretend otherwise. You’re paying us for the person and the plan, not the model.

Meta generates video for free inside Ads Manager. Why pay you anything?

Because free generation gets you variations of what you already have, and it has no opinion about what to make next. It’s a good reason not to pay anyone for raw volume — which is exactly why we don’t sell it.

Can you promise me a viral hit?

No, and anyone who does is lying to you. Nobody can name the video that pops. What you can do is aim well and take enough shots — angles pulled from what your buyers actually say, formats that already work in your category, and a cadence that gives the algorithm something to chew on. Then read what travelled and make more of it. That’s the whole method, and it’s the closest honest thing to a strategy for going viral.

Do I need to send product samples?

No. We work from your product photography and website. Nothing ships anywhere.

What if my product is regulated?

Tell us at intake. We work in supplements, skincare, and finance, and we’ll write to your compliance constraints. We won’t make claims your legal team hasn’t cleared — and in a few of those categories we’ll tell you to hire a real creator instead.

Do I have to commit to anything?

No. Every package is a one-off — you buy a batch, we deliver it, and that is the end of it unless you buy another. No subscription, no notice period, no card kept on file, nothing to cancel.

Notes

AI UGC vs. Real UGC: Which Wins on Hook Rate, CTR and CVR in 2026

Published 21 August 2026

Five metrics, and the format that wins changes across them. That's the actual finding, and it's more useful than a verdict.

Hook rate — roughly even

Hook rate measures whether the first three seconds hold anyone, and it's the metric where AI-generated creative competes most directly. Nothing about the opening requires the viewer to believe in a person; it requires a visual and a line that earn the next beat.

It's also the metric that responds most to volume of variants, which is structurally where AI production has the advantage. Three openings on one script is a re-render.

Click-through — narrow edge to human

The six-week head-to-head put human UGC at 1.7% against 1.4% for AI (r/UGCcreators) — a real gap but not a decisive one, and within the range that creative quality alone moves.

Conversion — clear edge to human

2.1% against 3.4% in the same test. This is the widest gap in the data and the one that makes intuitive sense: conversion is where trust gets cashed, and a synthetic presenter is not carrying a real person's credibility.

Category matters enormously here. Analysis of beauty and skincare specifically finds authentic creator content converting well ahead of polished alternatives (pixelpanda) — which is exactly the category where a real face on a real result is the proof.

Cost per acquisition — depends entirely on volume

A lower conversion rate at a fifth of the production cost can still produce a lower blended CPA, and frequently does during a testing phase where most creative is going to lose. It stops being true once you've found the winner and are simply running it, at which point production cost is a rounding error against media spend.

So the honest framing is that AI production wins on cost-to-discover and is neutral-to-behind on cost-to-scale.

Creative lifespan — the one nobody measures

UGC-style creative typically fatigues in 30–45 days against 60–90 for studio production (MHI Growth Engine). That's the metric that quietly decides your annual content budget, because it sets how often you need something new regardless of how well the current thing works.

It's also the strongest argument for production economics over per-asset performance: if you need a fresh angle every six weeks, the format that can produce one in five days at a tenth the cost is winning a race the conversion-rate comparison doesn't measure.

What to do with all of that

Use AI production to find angles and human creators to carry the ones that need a face behind them. Budget for replacement rather than for a single hero asset. And treat any source — including this one — that gives you a single winner across all five metrics with suspicion.

See the packages.