Who is this actually for?

Mostly direct-to-consumer brands selling a physical product online — skincare, supplements, apparel, home, pet, beverage, fitness. That’s what the pipeline is built around: we work from your reviews, your product photography, and your TikTok, Reels and paid results. We do take work outside it — there’s software work in the grid above — but if you’re B2B, an app, a service, or a local business, say so at intake and we’ll tell you honestly whether we’re the right shop before you pay anything.

Is this organic content or paid ads?

Both, and that’s the point of buying it in one place. The same angle gets cut for your feed and for your ad account, and what wins in one tells us what to make for the other. Most brands run these as two disconnected workstreams and pay twice for the privilege.

Who owns the content?

You do, outright, the day it lands. Full commercial rights on every platform, forever, with no expiry, no renewal fee, and nothing to re-license. Worth being precise about, because a creator deal is a licence, not a sale — those rights typically run out after 6 or 12 months, and extending them costs you again. Ours don’t run out, and nothing you have bought can be taken back.

Why so few videos? Everyone else offers more.

Because more stopped being the hard part. A hundred videos a month from a pipeline that isn’t reading your results is a hundred videos you have to sort through yourself. We’d rather send twelve we can defend and tell you which four to put money behind.

How fast is the first batch?

We start the day your brief lands — there is no queue and no kickoff call to schedule. Three business days for the $50 batch, five for Test and Growth, ten for Partner.

What if I hate the first batch?

It cost you $50, so not much is at stake. On any package: email us within 30 days and we refund it in full, and you keep the files either way.

Can you match my brand guidelines?

Yes. Send them at intake. Fonts, colors, tone, claims you can’t make, words you can’t say.

Do you post it for us?

We hand you a calendar and files scheduled against it, and we’ll load them into your scheduler if you give us access. We don’t take over your accounts and we don’t manage your ad spend — your buyer or your in-house team keeps that. If you want someone to run the media too, say so and we’ll tell you honestly whether we’re it.

With AI. The actors are AI characters and the footage isn’t filmed — that’s how the price sits under one creator’s day rate. It isn’t what you’re buying: you’re buying the angles, the formats, the cadence, and a human who decides what dies this week. We label AI content per Meta and TikTok’s requirements and we don’t produce fake testimonials or put words in the mouth of anyone claiming to be a real customer. That line isn’t negotiable.

Some AI video does, and most of the cheap stuff does. We spend most of our production effort on the things that give it away — the speech cadence above all, then hands, faces, text on screen, the grade. Watch the work above and decide for yourself. That grid is the honest answer to this question.

Why not just buy Arcads or Creatify and do this myself?

You should, if you have someone in-house who will decide the angles, write the scripts from your reviews, sit through the renders, cut the tells, and read the results every week to decide what dies. The tool is about $110 a month and we’re not going to pretend otherwise. You’re paying us for the person and the plan, not the model.

Meta generates video for free inside Ads Manager. Why pay you anything?

Because free generation gets you variations of what you already have, and it has no opinion about what to make next. It’s a good reason not to pay anyone for raw volume — which is exactly why we don’t sell it.

Can you promise me a viral hit?

No, and anyone who does is lying to you. Nobody can name the video that pops. What you can do is aim well and take enough shots — angles pulled from what your buyers actually say, formats that already work in your category, and a cadence that gives the algorithm something to chew on. Then read what travelled and make more of it. That’s the whole method, and it’s the closest honest thing to a strategy for going viral.

Do I need to send product samples?

No. We work from your product photography and website. Nothing ships anywhere.

What if my product is regulated?

Tell us at intake. We work in supplements, skincare, and finance, and we’ll write to your compliance constraints. We won’t make claims your legal team hasn’t cleared — and in a few of those categories we’ll tell you to hire a real creator instead.

Do I have to commit to anything?

No. Every package is a one-off — you buy a batch, we deliver it, and that is the end of it unless you buy another. No subscription, no notice period, no card kept on file, nothing to cancel.

Notes

AI Spokesperson vs. Fake Testimonial: The Line Every AI UGC Studio Should Draw

Published 21 August 2026

There's a line running through this category and most of it is on the wrong side. A synthetic presenter is an advertising convention a century old. A synthetic customer is a fabricated endorsement.

One rule does most of the work

In August 2024 the FTC finalised a rule banning fake reviews and testimonials, explicitly including testimonials by someone who does not exist (FTC). Civil penalties attach.

Read that against how AI UGC is usually sold — a person talking to camera about their experience with the product — and the problem is immediate. That format is a testimonial, and the testifier was generated.

The distinction

A spokesperson presents. They say what the product is, what it does, and who it's for, on behalf of the brand. Every viewer understands they're being advertised to. This is the oldest format in advertising and generating the presenter changes nothing about its honesty.

A customer testifies. They say what happened to them. The persuasive force comes entirely from the claim being someone's real experience — which is why fabricating it isn't a technicality, it's the whole of the deception.

Why disclosure doesn't rescue the second one

The reflex is to assume an AI label solves this. It doesn't, and the reason is worth being precise about: the label discloses how the video was made. It does not disclose that the endorsement is invented.

A viewer who sees "AI info" next to Sponsored and a person saying "this cleared my skin in three weeks" has been told the pixels were generated. They have not been told nobody's skin cleared. The false claim survives the disclosure intact.

What this costs, and why it's worth it

It costs the highest-converting format in the category. Fake-customer content works, in the short run, and we're not going to pretend the constraint is free.

What you get for it is content that doesn't become worthless when the rules tighten, doesn't collapse when the audience gets better at spotting it, and doesn't put your ad account in the hands of a policy team's judgement. Three separate failure modes avoided by one decision at the script stage.

The script-level version of this is in staying on the right side of FTC testimonial rules, and the wider regulatory picture is in AI-generated ads and the FTC. Our own version is contractual — it's in the terms.