Who is this actually for?

Mostly direct-to-consumer brands selling a physical product online — skincare, supplements, apparel, home, pet, beverage, fitness. That’s what the pipeline is built around: we work from your reviews, your product photography, and your TikTok, Reels and paid results. We do take work outside it — there’s software work in the grid above — but if you’re B2B, an app, a service, or a local business, say so at intake and we’ll tell you honestly whether we’re the right shop before you pay anything.

Is this organic content or paid ads?

Both, and that’s the point of buying it in one place. The same angle gets cut for your feed and for your ad account, and what wins in one tells us what to make for the other. Most brands run these as two disconnected workstreams and pay twice for the privilege.

Who owns the content?

You do, outright, the day it lands. Full commercial rights on every platform, forever, with no expiry, no renewal fee, and nothing to re-license. Worth being precise about, because a creator deal is a licence, not a sale — those rights typically run out after 6 or 12 months, and extending them costs you again. Ours don’t run out, and nothing you have bought can be taken back.

Why so few videos? Everyone else offers more.

Because more stopped being the hard part. A hundred videos a month from a pipeline that isn’t reading your results is a hundred videos you have to sort through yourself. We’d rather send twelve we can defend and tell you which four to put money behind.

How fast is the first batch?

We start the day your brief lands — there is no queue and no kickoff call to schedule. Three business days for the $50 batch, five for Test and Growth, ten for Partner.

What if I hate the first batch?

It cost you $50, so not much is at stake. On any package: email us within 30 days and we refund it in full, and you keep the files either way.

Can you match my brand guidelines?

Yes. Send them at intake. Fonts, colors, tone, claims you can’t make, words you can’t say.

Do you post it for us?

We hand you a calendar and files scheduled against it, and we’ll load them into your scheduler if you give us access. We don’t take over your accounts and we don’t manage your ad spend — your buyer or your in-house team keeps that. If you want someone to run the media too, say so and we’ll tell you honestly whether we’re it.

With AI. The actors are AI characters and the footage isn’t filmed — that’s how the price sits under one creator’s day rate. It isn’t what you’re buying: you’re buying the angles, the formats, the cadence, and a human who decides what dies this week. We label AI content per Meta and TikTok’s requirements and we don’t produce fake testimonials or put words in the mouth of anyone claiming to be a real customer. That line isn’t negotiable.

Some AI video does, and most of the cheap stuff does. We spend most of our production effort on the things that give it away — the speech cadence above all, then hands, faces, text on screen, the grade. Watch the work above and decide for yourself. That grid is the honest answer to this question.

Why not just buy Arcads or Creatify and do this myself?

You should, if you have someone in-house who will decide the angles, write the scripts from your reviews, sit through the renders, cut the tells, and read the results every week to decide what dies. The tool is about $110 a month and we’re not going to pretend otherwise. You’re paying us for the person and the plan, not the model.

Meta generates video for free inside Ads Manager. Why pay you anything?

Because free generation gets you variations of what you already have, and it has no opinion about what to make next. It’s a good reason not to pay anyone for raw volume — which is exactly why we don’t sell it.

Can you promise me a viral hit?

No, and anyone who does is lying to you. Nobody can name the video that pops. What you can do is aim well and take enough shots — angles pulled from what your buyers actually say, formats that already work in your category, and a cadence that gives the algorithm something to chew on. Then read what travelled and make more of it. That’s the whole method, and it’s the closest honest thing to a strategy for going viral.

Do I need to send product samples?

No. We work from your product photography and website. Nothing ships anywhere.

What if my product is regulated?

Tell us at intake. We work in supplements, skincare, and finance, and we’ll write to your compliance constraints. We won’t make claims your legal team hasn’t cleared — and in a few of those categories we’ll tell you to hire a real creator instead.

Do I have to commit to anything?

No. Every package is a one-off — you buy a batch, we deliver it, and that is the end of it unless you buy another. No subscription, no notice period, no card kept on file, nothing to cancel.

Notes

Recipe Builds, Podcast Cuts and Problem-Agitate Hooks: Anatomy of a Real Content Batch

Published 21 August 2026

A batch that's seven versions of the same format isn't a batch, it's a hedge against nothing. Here's what a real mix looks like and what each format is for.

What's actually in the grid

The work on our home page isn't a showreel of one format, and that's deliberate. The spec pieces alone cover:

Skincare — problem-agitate hook
Kitchen — product demo
Wellness — podcast cut
Food & drink — recipe build

Alongside client work in software and consumer product. Different formats, different registers, deliberately.

Why mixed formats

Because you don't know which one your audience responds to until you've run them, and because they fatigue independently. A batch of seven problem-agitate hooks all wear out in the same fortnight. A batch with three formats has three different decay curves.

Problem-agitate, with burned-in captions

The workhorse. Opens on the frustration, holds on specificity, resolves on the product. Captions burned in because most impressions are sound-off and the hook has to survive that.

The craft is entirely in the first line. Everything after it is execution.

The podcast cut

Two people talking, framed as a clip from a longer conversation. Works because the format itself signals "this wasn't made to sell you something" — which is also exactly why it has to be done honestly. Ours are clearly produced content, not a fabricated interview presented as a real one.

Strong in categories where the buyer wants to feel informed rather than sold to: supplements, finance, anything with a mechanism to explain.

The recipe or process build

No talking head at all. Hands, product, a sequence with a payoff. Highest completion rates of anything we make, because the viewer is waiting to see the result.

It's also the format that travels furthest organically, which makes it the one worth having in a batch even when its direct-response numbers are middling.

Founder-to-camera with the demo cut in

Used in our client work for software, where there's no physical product to photograph. A person establishes the problem, the screen recording proves the solution. The cut between them is the whole craft.

What ties a batch together

One angle can run across several formats, and often should — the same reason-to-care as a problem-agitate hook, a process build and a founder cut is three genuinely different tests of one idea.

That's the structure of every batch we deliver: angles decided first, formats assigned second, hooks varied third. Watch the grid, or see what's in each package.