Who is this actually for?

Mostly direct-to-consumer brands selling a physical product online — skincare, supplements, apparel, home, pet, beverage, fitness. That’s what the pipeline is built around: we work from your reviews, your product photography, and your TikTok, Reels and paid results. We do take work outside it — there’s software work in the grid above — but if you’re B2B, an app, a service, or a local business, say so at intake and we’ll tell you honestly whether we’re the right shop before you pay anything.

Is this organic content or paid ads?

Both, and that’s the point of buying it in one place. The same angle gets cut for your feed and for your ad account, and what wins in one tells us what to make for the other. Most brands run these as two disconnected workstreams and pay twice for the privilege.

Who owns the content?

You do, outright, the day it lands. Full commercial rights on every platform, forever, with no expiry, no renewal fee, and nothing to re-license. Worth being precise about, because a creator deal is a licence, not a sale — those rights typically run out after 6 or 12 months, and extending them costs you again. Ours don’t run out, and nothing you have bought can be taken back.

Why so few videos? Everyone else offers more.

Because more stopped being the hard part. A hundred videos a month from a pipeline that isn’t reading your results is a hundred videos you have to sort through yourself. We’d rather send twelve we can defend and tell you which four to put money behind.

How fast is the first batch?

We start the day your brief lands — there is no queue and no kickoff call to schedule. Three business days for the $50 batch, five for Test and Growth, ten for Partner.

What if I hate the first batch?

It cost you $50, so not much is at stake. On any package: email us within 30 days and we refund it in full, and you keep the files either way.

Can you match my brand guidelines?

Yes. Send them at intake. Fonts, colors, tone, claims you can’t make, words you can’t say.

Do you post it for us?

We hand you a calendar and files scheduled against it, and we’ll load them into your scheduler if you give us access. We don’t take over your accounts and we don’t manage your ad spend — your buyer or your in-house team keeps that. If you want someone to run the media too, say so and we’ll tell you honestly whether we’re it.

With AI. The actors are AI characters and the footage isn’t filmed — that’s how the price sits under one creator’s day rate. It isn’t what you’re buying: you’re buying the angles, the formats, the cadence, and a human who decides what dies this week. We label AI content per Meta and TikTok’s requirements and we don’t produce fake testimonials or put words in the mouth of anyone claiming to be a real customer. That line isn’t negotiable.

Some AI video does, and most of the cheap stuff does. We spend most of our production effort on the things that give it away — the speech cadence above all, then hands, faces, text on screen, the grade. Watch the work above and decide for yourself. That grid is the honest answer to this question.

Why not just buy Arcads or Creatify and do this myself?

You should, if you have someone in-house who will decide the angles, write the scripts from your reviews, sit through the renders, cut the tells, and read the results every week to decide what dies. The tool is about $110 a month and we’re not going to pretend otherwise. You’re paying us for the person and the plan, not the model.

Meta generates video for free inside Ads Manager. Why pay you anything?

Because free generation gets you variations of what you already have, and it has no opinion about what to make next. It’s a good reason not to pay anyone for raw volume — which is exactly why we don’t sell it.

Can you promise me a viral hit?

No, and anyone who does is lying to you. Nobody can name the video that pops. What you can do is aim well and take enough shots — angles pulled from what your buyers actually say, formats that already work in your category, and a cadence that gives the algorithm something to chew on. Then read what travelled and make more of it. That’s the whole method, and it’s the closest honest thing to a strategy for going viral.

Do I need to send product samples?

No. We work from your product photography and website. Nothing ships anywhere.

What if my product is regulated?

Tell us at intake. We work in supplements, skincare, and finance, and we’ll write to your compliance constraints. We won’t make claims your legal team hasn’t cleared — and in a few of those categories we’ll tell you to hire a real creator instead.

Do I have to commit to anything?

No. Every package is a one-off — you buy a batch, we deliver it, and that is the end of it unless you buy another. No subscription, no notice period, no card kept on file, nothing to cancel.

Notes

AI-Generated Ads and the FTC: What DTC Brands Need to Know in 2026

Published 21 August 2026

There is no FTC rule against AI-generated advertising. There is a rule against fabricated endorsements, and it does not care whether the fabrication was done with a camera or a model.

The rule people expect, and the rule that exists

Brands usually come to this looking for a rule about AI. There isn't one, in the sense of a regulation that says AI-generated ads are permitted or forbidden. What there is instead is a rule about fabricated endorsements, and it lands squarely on the most common way AI video gets used.

In August 2024 the FTC finalised a rule banning fake reviews and testimonials, including those attributed to someone "who does not exist" — see the FTC's August 2024 final rule. It carries civil penalties. It was written with review farms and AI-generated review text in mind, and it applies just as cleanly to a synthetic person on camera describing a result they never had.

Why this catches AI UGC specifically

The dominant format in this category is a person talking to camera about their own experience with a product. That format *is* a testimonial. Generate the person and you have produced a testimonial from someone who does not exist, which is the exact thing the rule names.

That's not a technicality you can write around with a disclosure. A label saying the video is AI-generated tells the viewer how it was made; it does not make the endorsement real. The underlying claim — this person used it, this happened to them — is still false.

The distinction that keeps you clear

An AI performer can be a brand spokesperson. A spokesperson presents the product, makes claims the brand can substantiate, and doesn't purport to be an independent customer sharing their own results. That's an ad with a presenter in it, which advertising has done for a century.

An AI performer cannot be a customer. The moment the script says "I tried this and", you've crossed from presentation into endorsement, and the endorser doesn't exist.

The full version of that argument, with script-level examples, is in AI spokesperson vs fake testimonial.

The Endorsement Guides still apply on top

the FTC's Endorsement Guides require that an endorsement reflect honest opinions and that claims be substantiated. That obligation attaches to the advertiser regardless of who or what delivers the line — so a synthetic presenter making an unsubstantiated efficacy claim is the brand's problem, not the tool's.

What this means in practice

Don't script first-person experience claims for a synthetic performer.
Don't invent a name, a backstory, or a purchase for them.
Do disclose AI generation per platform policy — see Meta's labelling and TikTok's.
Do keep substantiation for every product claim, exactly as you would for a live-action ad.
Do keep a record of what was generated and when, in case anyone asks later.

This isn't legal advice. It's an operator's account of rules we work under every day. If you're making a call with real money or real exposure behind it, get it reviewed by someone qualified.

It's why our terms say we won't produce fake testimonials — it's a term of the agreement rather than a marketing position.