Who is this actually for?

Mostly direct-to-consumer brands selling a physical product online — skincare, supplements, apparel, home, pet, beverage, fitness. That’s what the pipeline is built around: we work from your reviews, your product photography, and your TikTok, Reels and paid results. We do take work outside it — there’s software work in the grid above — but if you’re B2B, an app, a service, or a local business, say so at intake and we’ll tell you honestly whether we’re the right shop before you pay anything.

Is this organic content or paid ads?

Both, and that’s the point of buying it in one place. The same angle gets cut for your feed and for your ad account, and what wins in one tells us what to make for the other. Most brands run these as two disconnected workstreams and pay twice for the privilege.

Who owns the content?

You do, outright, the day it lands. Full commercial rights on every platform, forever, with no expiry, no renewal fee, and nothing to re-license. Worth being precise about, because a creator deal is a licence, not a sale — those rights typically run out after 6 or 12 months, and extending them costs you again. Ours don’t run out, and nothing you have bought can be taken back.

Why so few videos? Everyone else offers more.

Because more stopped being the hard part. A hundred videos a month from a pipeline that isn’t reading your results is a hundred videos you have to sort through yourself. We’d rather send twelve we can defend and tell you which four to put money behind.

How fast is the first batch?

We start the day your brief lands — there is no queue and no kickoff call to schedule. Three business days for the $50 batch, five for Test and Growth, ten for Partner.

What if I hate the first batch?

It cost you $50, so not much is at stake. On any package: email us within 30 days and we refund it in full, and you keep the files either way.

Can you match my brand guidelines?

Yes. Send them at intake. Fonts, colors, tone, claims you can’t make, words you can’t say.

Do you post it for us?

We hand you a calendar and files scheduled against it, and we’ll load them into your scheduler if you give us access. We don’t take over your accounts and we don’t manage your ad spend — your buyer or your in-house team keeps that. If you want someone to run the media too, say so and we’ll tell you honestly whether we’re it.

With AI. The actors are AI characters and the footage isn’t filmed — that’s how the price sits under one creator’s day rate. It isn’t what you’re buying: you’re buying the angles, the formats, the cadence, and a human who decides what dies this week. We label AI content per Meta and TikTok’s requirements and we don’t produce fake testimonials or put words in the mouth of anyone claiming to be a real customer. That line isn’t negotiable.

Some AI video does, and most of the cheap stuff does. We spend most of our production effort on the things that give it away — the speech cadence above all, then hands, faces, text on screen, the grade. Watch the work above and decide for yourself. That grid is the honest answer to this question.

Why not just buy Arcads or Creatify and do this myself?

You should, if you have someone in-house who will decide the angles, write the scripts from your reviews, sit through the renders, cut the tells, and read the results every week to decide what dies. The tool is about $110 a month and we’re not going to pretend otherwise. You’re paying us for the person and the plan, not the model.

Meta generates video for free inside Ads Manager. Why pay you anything?

Because free generation gets you variations of what you already have, and it has no opinion about what to make next. It’s a good reason not to pay anyone for raw volume — which is exactly why we don’t sell it.

Can you promise me a viral hit?

No, and anyone who does is lying to you. Nobody can name the video that pops. What you can do is aim well and take enough shots — angles pulled from what your buyers actually say, formats that already work in your category, and a cadence that gives the algorithm something to chew on. Then read what travelled and make more of it. That’s the whole method, and it’s the closest honest thing to a strategy for going viral.

Do I need to send product samples?

No. We work from your product photography and website. Nothing ships anywhere.

What if my product is regulated?

Tell us at intake. We work in supplements, skincare, and finance, and we’ll write to your compliance constraints. We won’t make claims your legal team hasn’t cleared — and in a few of those categories we’ll tell you to hire a real creator instead.

Do I have to commit to anything?

No. Every package is a one-off — you buy a batch, we deliver it, and that is the end of it unless you buy another. No subscription, no notice period, no card kept on file, nothing to cancel.

Notes

The FTC's Ban on Fake Reviews and Testimonials: What It Means for AI-Generated UGC

Published 21 August 2026

Most coverage of this rule treated it as a review-site problem. The provisions that matter for anyone running AI video ads are the ones about testimonials from people who don't exist, and about who's liable for disseminating them.

What the rule covers

the FTC's August 2024 final rule prohibits creating, buying or disseminating fake consumer reviews and testimonials. The scope explicitly includes reviews and testimonials by people who do not exist, by people who did not have the experience described, and by people misrepresenting their relationship to the business. It carries civil penalties per violation.

The word doing the work there is disseminating. The rule doesn't only reach whoever fabricated the material — it reaches the advertiser who ran it. You cannot outsource this to a studio and inherit none of the exposure.

Why the review framing hid the ad problem

The rule landed in the middle of a news cycle about Amazon review farms and AI-written reviews, so most coverage read it as an ecommerce-listing issue. That framing let a lot of people running AI video ads conclude it wasn't about them.

It is. A testimonial doesn't have to be text on a product page. A thirty-second vertical video of a person saying the serum cleared their skin is a consumer testimonial in every sense the rule cares about, and if that person was generated, they do not exist.

Three specific exposures for AI-generated UGC

Nonexistent endorser. The performer was generated. Squarely named in the rule.
Experience not had. Even a stylised or clearly-artificial character claiming a result is claiming an experience nobody had.
Undisclosed relationship. A synthetic performer is, by definition, entirely controlled by the advertiser — the opposite of the independence a UGC format implies.

What compliant AI UGC looks like

It looks like an ad with a presenter. The performer represents the brand rather than posing as a customer, the claims are ones you can substantiate, and the AI generation is disclosed per platform policy. That format is fully available and it performs — see do AI UGC ads actually convert.

What isn't available is the specific trick of manufacturing the appearance of independent customer enthusiasm. That was always the thing regulators were going to come for, and they did. Refusing to produce it is a term of our agreement, not a preference.

This isn't legal advice. It's an operator's account of rules we work under every day. If you're making a call with real money or real exposure behind it, get it reviewed by someone qualified.