Who is this actually for?

Mostly direct-to-consumer brands selling a physical product online — skincare, supplements, apparel, home, pet, beverage, fitness. That’s what the pipeline is built around: we work from your reviews, your product photography, and your TikTok, Reels and paid results. We do take work outside it — there’s software work in the grid above — but if you’re B2B, an app, a service, or a local business, say so at intake and we’ll tell you honestly whether we’re the right shop before you pay anything.

Is this organic content or paid ads?

Both, and that’s the point of buying it in one place. The same angle gets cut for your feed and for your ad account, and what wins in one tells us what to make for the other. Most brands run these as two disconnected workstreams and pay twice for the privilege.

Who owns the content?

You do, outright, the day it lands. Full commercial rights on every platform, forever, with no expiry, no renewal fee, and nothing to re-license. Worth being precise about, because a creator deal is a licence, not a sale — those rights typically run out after 6 or 12 months, and extending them costs you again. Ours don’t run out, and nothing you have bought can be taken back.

Why so few videos? Everyone else offers more.

Because more stopped being the hard part. A hundred videos a month from a pipeline that isn’t reading your results is a hundred videos you have to sort through yourself. We’d rather send twelve we can defend and tell you which four to put money behind.

How fast is the first batch?

We start the day your brief lands — there is no queue and no kickoff call to schedule. Three business days for the $50 batch, five for Test and Growth, ten for Partner.

What if I hate the first batch?

It cost you $50, so not much is at stake. On any package: email us within 30 days and we refund it in full, and you keep the files either way.

Can you match my brand guidelines?

Yes. Send them at intake. Fonts, colors, tone, claims you can’t make, words you can’t say.

Do you post it for us?

We hand you a calendar and files scheduled against it, and we’ll load them into your scheduler if you give us access. We don’t take over your accounts and we don’t manage your ad spend — your buyer or your in-house team keeps that. If you want someone to run the media too, say so and we’ll tell you honestly whether we’re it.

With AI. The actors are AI characters and the footage isn’t filmed — that’s how the price sits under one creator’s day rate. It isn’t what you’re buying: you’re buying the angles, the formats, the cadence, and a human who decides what dies this week. We label AI content per Meta and TikTok’s requirements and we don’t produce fake testimonials or put words in the mouth of anyone claiming to be a real customer. That line isn’t negotiable.

Some AI video does, and most of the cheap stuff does. We spend most of our production effort on the things that give it away — the speech cadence above all, then hands, faces, text on screen, the grade. Watch the work above and decide for yourself. That grid is the honest answer to this question.

Why not just buy Arcads or Creatify and do this myself?

You should, if you have someone in-house who will decide the angles, write the scripts from your reviews, sit through the renders, cut the tells, and read the results every week to decide what dies. The tool is about $110 a month and we’re not going to pretend otherwise. You’re paying us for the person and the plan, not the model.

Meta generates video for free inside Ads Manager. Why pay you anything?

Because free generation gets you variations of what you already have, and it has no opinion about what to make next. It’s a good reason not to pay anyone for raw volume — which is exactly why we don’t sell it.

Can you promise me a viral hit?

No, and anyone who does is lying to you. Nobody can name the video that pops. What you can do is aim well and take enough shots — angles pulled from what your buyers actually say, formats that already work in your category, and a cadence that gives the algorithm something to chew on. Then read what travelled and make more of it. That’s the whole method, and it’s the closest honest thing to a strategy for going viral.

Do I need to send product samples?

No. We work from your product photography and website. Nothing ships anywhere.

What if my product is regulated?

Tell us at intake. We work in supplements, skincare, and finance, and we’ll write to your compliance constraints. We won’t make claims your legal team hasn’t cleared — and in a few of those categories we’ll tell you to hire a real creator instead.

Do I have to commit to anything?

No. Every package is a one-off — you buy a batch, we deliver it, and that is the end of it unless you buy another. No subscription, no notice period, no card kept on file, nothing to cancel.

Notes

How Many Ad Creatives Does a DTC Brand Actually Need Per Month?

Published 21 August 2026

Asking how many creatives you need per month is asking the wrong unit. Count angles, not assets, and size the number by your review capacity rather than your spend.

The wrong unit

"How many creatives per month" is the question every content supplier is priced against, which is why everyone answers it with a bigger number. It's the wrong unit twice over: assets aren't tests, and production capacity isn't the binding constraint.

Count angles

An angle is a distinct reason to care. Three hook variants on one angle is one test with three openings. Twelve assets across one angle is still one test — and when it fatigues, all twelve fatigue together.

So the real question is how many distinct reasons-to-care you can generate, test and read per month. For most brands that's two to four. Not twenty.

Then size by replacement rate

UGC-style creative fatigues in roughly 30–45 days against 60–90 for studio production (MHI Growth Engine). That sets your floor: you need a new angle arriving before your current winner decays, or your account's performance sags while you produce the replacement.

For a brand running one product on paid social, that's a fresh angle roughly monthly. Multiple products or platforms scale it, but not linearly — angles often transfer.

The ceiling nobody sets

The constraint that actually binds is review capacity. Someone has to watch everything and decide what runs. If you're producing thirty assets and running four, you don't have a creative shortage — you have a decision shortage, and buying more assets makes it worse.

A useful diagnostic: what share of what you produce gets real spend behind it? Under about a third and the production number is too high for the judgement available.

Mapped to what we sell

Test ($250) — 2 new angles, 4 finished videos. For brands finding out whether this works at all.
Growth ($400) — 3 new angles, 7 finished videos. For brands who want the full plan and enough volume to test it.
Partner ($1,500) — 8 new angles, 25 finished videos. For brands running more than one product, or launching.

Deliberately smaller than the category norm, for the reason in why more videos stopped being the hard part. See the packages.