Who is this actually for?

Mostly direct-to-consumer brands selling a physical product online — skincare, supplements, apparel, home, pet, beverage, fitness. That’s what the pipeline is built around: we work from your reviews, your product photography, and your TikTok, Reels and paid results. We do take work outside it — there’s software work in the grid above — but if you’re B2B, an app, a service, or a local business, say so at intake and we’ll tell you honestly whether we’re the right shop before you pay anything.

Is this organic content or paid ads?

Both, and that’s the point of buying it in one place. The same angle gets cut for your feed and for your ad account, and what wins in one tells us what to make for the other. Most brands run these as two disconnected workstreams and pay twice for the privilege.

Who owns the content?

You do, outright, the day it lands. Full commercial rights on every platform, forever, with no expiry, no renewal fee, and nothing to re-license. Worth being precise about, because a creator deal is a licence, not a sale — those rights typically run out after 6 or 12 months, and extending them costs you again. Ours don’t run out, and nothing you have bought can be taken back.

Why so few videos? Everyone else offers more.

Because more stopped being the hard part. A hundred videos a month from a pipeline that isn’t reading your results is a hundred videos you have to sort through yourself. We’d rather send twelve we can defend and tell you which four to put money behind.

How fast is the first batch?

We start the day your brief lands — there is no queue and no kickoff call to schedule. Three business days for the $50 batch, five for Test and Growth, ten for Partner.

What if I hate the first batch?

It cost you $50, so not much is at stake. On any package: email us within 30 days and we refund it in full, and you keep the files either way.

Can you match my brand guidelines?

Yes. Send them at intake. Fonts, colors, tone, claims you can’t make, words you can’t say.

Do you post it for us?

We hand you a calendar and files scheduled against it, and we’ll load them into your scheduler if you give us access. We don’t take over your accounts and we don’t manage your ad spend — your buyer or your in-house team keeps that. If you want someone to run the media too, say so and we’ll tell you honestly whether we’re it.

With AI. The actors are AI characters and the footage isn’t filmed — that’s how the price sits under one creator’s day rate. It isn’t what you’re buying: you’re buying the angles, the formats, the cadence, and a human who decides what dies this week. We label AI content per Meta and TikTok’s requirements and we don’t produce fake testimonials or put words in the mouth of anyone claiming to be a real customer. That line isn’t negotiable.

Some AI video does, and most of the cheap stuff does. We spend most of our production effort on the things that give it away — the speech cadence above all, then hands, faces, text on screen, the grade. Watch the work above and decide for yourself. That grid is the honest answer to this question.

Why not just buy Arcads or Creatify and do this myself?

You should, if you have someone in-house who will decide the angles, write the scripts from your reviews, sit through the renders, cut the tells, and read the results every week to decide what dies. The tool is about $110 a month and we’re not going to pretend otherwise. You’re paying us for the person and the plan, not the model.

Meta generates video for free inside Ads Manager. Why pay you anything?

Because free generation gets you variations of what you already have, and it has no opinion about what to make next. It’s a good reason not to pay anyone for raw volume — which is exactly why we don’t sell it.

Can you promise me a viral hit?

No, and anyone who does is lying to you. Nobody can name the video that pops. What you can do is aim well and take enough shots — angles pulled from what your buyers actually say, formats that already work in your category, and a cadence that gives the algorithm something to chew on. Then read what travelled and make more of it. That’s the whole method, and it’s the closest honest thing to a strategy for going viral.

Do I need to send product samples?

No. We work from your product photography and website. Nothing ships anywhere.

What if my product is regulated?

Tell us at intake. We work in supplements, skincare, and finance, and we’ll write to your compliance constraints. We won’t make claims your legal team hasn’t cleared — and in a few of those categories we’ll tell you to hire a real creator instead.

Do I have to commit to anything?

No. Every package is a one-off — you buy a batch, we deliver it, and that is the end of it unless you buy another. No subscription, no notice period, no card kept on file, nothing to cancel.

Notes

Why 'More Videos' Stopped Being the Hard Part of Content Production

Published 21 August 2026

Everyone in this category still sells volume, because volume is what used to be scarce. It isn't any more. What's scarce is somebody willing to tell you which four to run.

What changed

Five years ago the reason a DTC brand didn't have enough creative was production: shoots cost money, creators were slow, and editing was a bottleneck. Every business model in this category was built around relieving that constraint, which is why they all sell you a number of videos per month.

Generation removed the bottleneck. It is now trivially possible to produce a hundred videos a month, and Meta will generate variations inside Ads Manager for free. The scarce resource moved and the pricing didn't follow it.

Where the constraint went

It went to review. Someone has to watch every file and decide whether it's good, and that person's capacity is fixed. A hundred videos a month is not a hundred videos of value — it's a hundred videos somebody has to sit through, and if nobody does, it's a folder.

The tell is the ratio between what a brand produces and what it actually runs. Thirty assets produced and four run isn't an under-supply of creative. It's an over-supply of production and an under-supply of judgement.

Why a hundred variations aren't a hundred tests

The other half of the problem is that volume from a pipeline which isn't reading your results tends to be volume of the same idea. Twelve executions of one angle fatigue together, because they were always one angle. You didn't run twelve tests; you ran one, expensively.

Distinct angles are the scarce thing, and they don't come out of a prompt. They come out of your reviews, your comment sections and your competitors' comment sections, which is work somebody has to do.

What we sell instead

Fewer pieces, each of which we can defend, plus a note on which ones to put money behind and which to kill. That's a smaller number on the invoice line and a larger amount of the actual job.

It's a worse pitch. "Twelve videos" loses to "a hundred videos" in every side-by-side a buyer runs, right up until they've bought the hundred once.

The sizing question — how many you actually need — is in how many ad creatives does a DTC brand need. What that costs is on the pricing page.