Who is this actually for?

Mostly direct-to-consumer brands selling a physical product online — skincare, supplements, apparel, home, pet, beverage, fitness. That’s what the pipeline is built around: we work from your reviews, your product photography, and your TikTok, Reels and paid results. We do take work outside it — there’s software work in the grid above — but if you’re B2B, an app, a service, or a local business, say so at intake and we’ll tell you honestly whether we’re the right shop before you pay anything.

Is this organic content or paid ads?

Both, and that’s the point of buying it in one place. The same angle gets cut for your feed and for your ad account, and what wins in one tells us what to make for the other. Most brands run these as two disconnected workstreams and pay twice for the privilege.

Who owns the content?

You do, outright, the day it lands. Full commercial rights on every platform, forever, with no expiry, no renewal fee, and nothing to re-license. Worth being precise about, because a creator deal is a licence, not a sale — those rights typically run out after 6 or 12 months, and extending them costs you again. Ours don’t run out, and nothing you have bought can be taken back.

Why so few videos? Everyone else offers more.

Because more stopped being the hard part. A hundred videos a month from a pipeline that isn’t reading your results is a hundred videos you have to sort through yourself. We’d rather send twelve we can defend and tell you which four to put money behind.

How fast is the first batch?

We start the day your brief lands — there is no queue and no kickoff call to schedule. Three business days for the $50 batch, five for Test and Growth, ten for Partner.

What if I hate the first batch?

It cost you $50, so not much is at stake. On any package: email us within 30 days and we refund it in full, and you keep the files either way.

Can you match my brand guidelines?

Yes. Send them at intake. Fonts, colors, tone, claims you can’t make, words you can’t say.

Do you post it for us?

We hand you a calendar and files scheduled against it, and we’ll load them into your scheduler if you give us access. We don’t take over your accounts and we don’t manage your ad spend — your buyer or your in-house team keeps that. If you want someone to run the media too, say so and we’ll tell you honestly whether we’re it.

With AI. The actors are AI characters and the footage isn’t filmed — that’s how the price sits under one creator’s day rate. It isn’t what you’re buying: you’re buying the angles, the formats, the cadence, and a human who decides what dies this week. We label AI content per Meta and TikTok’s requirements and we don’t produce fake testimonials or put words in the mouth of anyone claiming to be a real customer. That line isn’t negotiable.

Some AI video does, and most of the cheap stuff does. We spend most of our production effort on the things that give it away — the speech cadence above all, then hands, faces, text on screen, the grade. Watch the work above and decide for yourself. That grid is the honest answer to this question.

Why not just buy Arcads or Creatify and do this myself?

You should, if you have someone in-house who will decide the angles, write the scripts from your reviews, sit through the renders, cut the tells, and read the results every week to decide what dies. The tool is about $110 a month and we’re not going to pretend otherwise. You’re paying us for the person and the plan, not the model.

Meta generates video for free inside Ads Manager. Why pay you anything?

Because free generation gets you variations of what you already have, and it has no opinion about what to make next. It’s a good reason not to pay anyone for raw volume — which is exactly why we don’t sell it.

Can you promise me a viral hit?

No, and anyone who does is lying to you. Nobody can name the video that pops. What you can do is aim well and take enough shots — angles pulled from what your buyers actually say, formats that already work in your category, and a cadence that gives the algorithm something to chew on. Then read what travelled and make more of it. That’s the whole method, and it’s the closest honest thing to a strategy for going viral.

Do I need to send product samples?

No. We work from your product photography and website. Nothing ships anywhere.

What if my product is regulated?

Tell us at intake. We work in supplements, skincare, and finance, and we’ll write to your compliance constraints. We won’t make claims your legal team hasn’t cleared — and in a few of those categories we’ll tell you to hire a real creator instead.

Do I have to commit to anything?

No. Every package is a one-off — you buy a batch, we deliver it, and that is the end of it unless you buy another. No subscription, no notice period, no card kept on file, nothing to cancel.

Notes

Regulated Categories and AI Content: What Supplement and Skincare Brands Must Disclose

Published 21 August 2026

In a regulated category the hard part was never making the video. It's making one your compliance reviewer signs off and the platform doesn't reject — and AI generation tightens the second of those.

Two burdens, not one

Regulated categories carry a substantiation requirement — you must be able to evidence what you claim — and a platform-policy requirement, which is stricter than the law in several places and enforced automatically.

AI generation leaves the first untouched and makes the second more sensitive, because your ad now carries an AI label on top of category scrutiny that was already elevated.

Supplements

Structure/function claims need substantiation on file before they run. Disease claims are off the table entirely. The FDA disclaimer requirements apply to the ad, not just the label.

The specific trap for AI content: the format that performs best in this category historically is a personal transformation story, and that is precisely the format a synthetic performer cannot deliver compliantly. You need different angles, not a softer version of the same one — what those look like.

Skincare and beauty

Cosmetic claims versus drug claims is the line, and it's easy to cross with an adjective. “Reduces the appearance of” is cosmetic; “treats” is a drug claim that changes your regulatory status.

Before-and-afters are the other issue. We won't produce them with AI, because a generated body showing a generated result is a fabricated outcome regardless of how it's labelled. If that's the asset you need, it needs a real person.

Finance and money

Performance claims, income claims and anything resembling advice carry the heaviest requirements of the three, and platform pre-approval is common. Assume every number needs a source and every projection needs a disclaimer, and assume review will be slow.

What we ask for at intake, and why

Claims your legal or compliance team has already ruled out — so scripts get written to them rather than edited down to them afterwards.
Words you cannot use, including the softened versions.
Substantiation you do hold, and exactly what it covers. Scope matters: a study on one ingredient is not a claim about your formulation.
Required disclaimers and where they must appear.
Your review process and its turnaround, so the delivery schedule reflects reality.

It takes ten minutes and it changes what gets written rather than what gets deleted, which is the difference between one review cycle and four.

When we'll tell you to hire a real person

If the asset that will actually sell your product is a specific real human showing a specific real result, we're the wrong supplier and we'll say so before you pay. Some of this category genuinely requires that, and dressing up a synthetic version is both a compliance risk and a bad ad. If it isn't, send the constraints at intake and we'll write to them.

This isn't legal advice. It's an operator's account of rules we work under every day. If you're making a call with real money or real exposure behind it, get it reviewed by someone qualified.