Who is this actually for?

Mostly direct-to-consumer brands selling a physical product online — skincare, supplements, apparel, home, pet, beverage, fitness. That’s what the pipeline is built around: we work from your reviews, your product photography, and your TikTok, Reels and paid results. We do take work outside it — there’s software work in the grid above — but if you’re B2B, an app, a service, or a local business, say so at intake and we’ll tell you honestly whether we’re the right shop before you pay anything.

Is this organic content or paid ads?

Both, and that’s the point of buying it in one place. The same angle gets cut for your feed and for your ad account, and what wins in one tells us what to make for the other. Most brands run these as two disconnected workstreams and pay twice for the privilege.

Who owns the content?

You do, outright, the day it lands. Full commercial rights on every platform, forever, with no expiry, no renewal fee, and nothing to re-license. Worth being precise about, because a creator deal is a licence, not a sale — those rights typically run out after 6 or 12 months, and extending them costs you again. Ours don’t run out, and nothing you have bought can be taken back.

Why so few videos? Everyone else offers more.

Because more stopped being the hard part. A hundred videos a month from a pipeline that isn’t reading your results is a hundred videos you have to sort through yourself. We’d rather send twelve we can defend and tell you which four to put money behind.

How fast is the first batch?

We start the day your brief lands — there is no queue and no kickoff call to schedule. Three business days for the $50 batch, five for Test and Growth, ten for Partner.

What if I hate the first batch?

It cost you $50, so not much is at stake. On any package: email us within 30 days and we refund it in full, and you keep the files either way.

Can you match my brand guidelines?

Yes. Send them at intake. Fonts, colors, tone, claims you can’t make, words you can’t say.

Do you post it for us?

We hand you a calendar and files scheduled against it, and we’ll load them into your scheduler if you give us access. We don’t take over your accounts and we don’t manage your ad spend — your buyer or your in-house team keeps that. If you want someone to run the media too, say so and we’ll tell you honestly whether we’re it.

With AI. The actors are AI characters and the footage isn’t filmed — that’s how the price sits under one creator’s day rate. It isn’t what you’re buying: you’re buying the angles, the formats, the cadence, and a human who decides what dies this week. We label AI content per Meta and TikTok’s requirements and we don’t produce fake testimonials or put words in the mouth of anyone claiming to be a real customer. That line isn’t negotiable.

Some AI video does, and most of the cheap stuff does. We spend most of our production effort on the things that give it away — the speech cadence above all, then hands, faces, text on screen, the grade. Watch the work above and decide for yourself. That grid is the honest answer to this question.

Why not just buy Arcads or Creatify and do this myself?

You should, if you have someone in-house who will decide the angles, write the scripts from your reviews, sit through the renders, cut the tells, and read the results every week to decide what dies. The tool is about $110 a month and we’re not going to pretend otherwise. You’re paying us for the person and the plan, not the model.

Meta generates video for free inside Ads Manager. Why pay you anything?

Because free generation gets you variations of what you already have, and it has no opinion about what to make next. It’s a good reason not to pay anyone for raw volume — which is exactly why we don’t sell it.

Can you promise me a viral hit?

No, and anyone who does is lying to you. Nobody can name the video that pops. What you can do is aim well and take enough shots — angles pulled from what your buyers actually say, formats that already work in your category, and a cadence that gives the algorithm something to chew on. Then read what travelled and make more of it. That’s the whole method, and it’s the closest honest thing to a strategy for going viral.

Do I need to send product samples?

No. We work from your product photography and website. Nothing ships anywhere.

What if my product is regulated?

Tell us at intake. We work in supplements, skincare, and finance, and we’ll write to your compliance constraints. We won’t make claims your legal team hasn’t cleared — and in a few of those categories we’ll tell you to hire a real creator instead.

Do I have to commit to anything?

No. Every package is a one-off — you buy a batch, we deliver it, and that is the end of it unless you buy another. No subscription, no notice period, no card kept on file, nothing to cancel.

Notes

AI Spokesperson, Not Fake Customer: Staying on the Right Side of FTC Testimonial Rules

Published 21 August 2026

Almost every AI ad that crosses the line does it in a single sentence. Here are the sentences, and what to write instead.

Where the line actually sits

A presenter says: here is the product, here is what it does, here is why it might matter to you. An endorser says: I used this, and here is what happened to me. The first is advertising. The second is a testimonial, and a testimonial from a person who doesn't exist is what the FTC's rule prohibits.

That distinction lives entirely in the script. Nothing about the render, the voice or the casting changes it.

Lines that don't work

“I've been using this for three months and my skin has completely changed.” — first-person result claim from a person who doesn't exist.
“I was sceptical too, but honestly…” — the scepticism-reversal format is a testimonial structure by construction.
“As a busy mum of two, this saved me.” — an invented identity presented as a real customer.
“I bought this with my own money, nobody paid me.” — an affirmatively false statement about a nonexistent transaction.
“Out of everything I tried, this was the one that worked.” — implied personal comparative experience.

The same ideas, written as a spokesperson

“Three months of consistent use is where most people see the difference.” — a claim about the product, substantiable, no invented person.
“Most people are sceptical of this category. Here's what's actually in it.” — addresses the objection without staging a conversion.
“If your mornings are chaos, this is built for that.” — speaks to the viewer's identity instead of inventing one.
“Independent lab testing, and here's the result.” — evidence, attributed to its real source.
“Here's how it compares to the two products people usually ask about.” — comparison on facts rather than on invented experience.

None of the rewrites are weaker. Several are stronger, because a specific product claim outperforms a vague personal anecdote in most categories anyway.

The grey area, handled honestly

What about a synthetic performer *reading a real review* from a real customer, attributed as such? That can be done compliantly — it's a dramatisation of real material, which advertising does routinely — but it has to be labelled as a dramatisation and the underlying review has to be genuine and representative. Get that reviewed before you run it.

What about a real customer's testimonial with an AI-generated face for privacy? Same answer, more caution: it's a disclosed dramatisation or it's a problem.

This isn't legal advice. It's an operator's account of rules we work under every day. If you're making a call with real money or real exposure behind it, get it reviewed by someone qualified.

The positioning argument behind all of this is in AI spokesperson vs fake testimonial. Send us your cleared-claims list at intake and the scripts get written to it.